Your brand is the entire experience your prospects and customers have with your company. It’s what you stand for, a promise you make, and the personality you convey. And while it includes your logo, your color palette and your slogan, these are only creative elements that convey your brand. In reality, your brand lives in every day-to-day interaction you have with your market:

    • The images you convey

    • The messages you deliver on your website and in your sales materials

    • The way your employees interact with customers

    • A customer’s opinion of you versus your competition


At EDR, we will help you articulate your brand – give it a voice, a personality, a mission and a vision. Armed with a robust brand strategy, you will start to see your brand gaining mind-share and in turn market-share and turning strangers into loyal fans and customers.
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brands that tap into our emotions are far more powerful than brands that don’t. Connecting with human emotions is an inexact science at best — it’s more of an art, and it’s the main thrust of consumer marketing. This includes:

  • Exploring Brand Emotional Benefits

  • Selecting Brand Pillars

  • Determining Brand Means.

Website Design & Development

 

Many people cringe at the thought of creating or redesigning their website. And we don’t blame them! Building or revitalizing an attractive (and strategic, and efficient, and we could go on forever!) online presence is one of the most important things any brand can do for itself. Lucky for you, website design and development happens to be one of our passions. We walk you through the process to minimize the headaches and maximize your online brand experience and online conversions. No matter the size of your venture or how pressing your crises, we can devise a website design solution for everyone.
 

Photography

“An image is worth a thousand words”, “Image is everything”, We believe in the power of a truly awe-inspiring photograph.

  • Food Photography

  • Product Photography

  • Corporate Headshots

  • Architectural Photography

  • Fashion Photography

  • Special Effects Photography

  • Conceptual Photography (metaphoric shots for marketing)

Differentiate Or Die!

 

Every successful business needs to understand and implement a robust brand strategy. Thinking about how your brand should behave in relation to your target market is the essence of a brand strategy.

At EDR, we work with our clients to help them identify and implement a brand strategy that would differentiate their brand from the competition. We dig deep, research, brainstorm and then come up with a positioning and brand strategy that sets down a path to stand out in the market place and achieve business goals set down.

Differentiation is the key. If you do not differentiate your brand and stand out amongst your competition, your brand would wither and die!

Competitive positioning is all about differentiating your brand and identifying how you will provide value to your market. It is about making a mark on the competitive landscape and then focusing your energies on delivering on that strategy.

We can help with the following:
 

Market Profile: Size, competitors, stage of growth

Customer Segments: Target audience, target market and buyer personas

Competitive Analysis: Researching and analyzing strengths, weaknesses, opportunities and threats in the marketplace

Positioning Strategy: Focusing on the opportunities in the market and positioning your offering appropriately

Value Proposition: Identifying and crafting the value your brand will deliver to your market.


Based on your unique positioning, we create the brand name, descriptor, creative tagline, brand identity, Web site design ( if desired), and copy any other materials for the company’s launch, stationary needs and LOGO presentation.

Feel like your Facebook or Twitter presence could use a boost?

At EDR, we’re not interested in “vanity” metrics, hoarding social media clients, or serving up cookie-cutter marketing strategies.

When you trust us with your brand, our goal is to create an experience – to not only humanize your business, but also facilitate a results-focused online presence that’s actually worthy of being a part of your customers’ daily lives. We do this through a personalized digital strategy, targeted content, and a relentless passion for all things creative.

 

When onboarding you as a client, we will take extra steps to understand your business objectives, discover your unique voice, and – most importantly – know your customers. Our team strives to be an integrated part of your business: your “in-house” on the outside.
 

Here are a few things you can expect working with EDR:

  • A dedicated team of professionals assigned to your account

  • In-depth discovery meetings, to put a finger on the pulse of your business.

  • Professional profile design and branding/LOGO artwork.

  • Targeted content curation and publishing.

  • Professionally designed social advertisements.

© EDR Elite Demassified Recruits LLC - edr@consultant.com - POBox  760369 SA, Texas 78245

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