THE 6 Ds - PRE-DESIGN GUIDE FOR EDR CLIENTS - Print or have answers ready prior to design consult.
We all know how important first impressions can be, so it’s vital that you make yours an accurate, positive and lasting one. Get it wrong and it could be damaging. Get it right and it will do the talking for you! Your brand is essentially a representation of you – it’s the lasting emotional connection that users associate with your business once they experience it. Branding encompasses everything from your visual identity, products, services, marketing campaigns and online presence to your store, staff, customer service and everything in between. You are unique and your brand should reflect this. You want the customers to think that you are the match to their needs.
The design process however is not always an easy or straight-forward one, as design is rather subjective in nature. In order to create an effective solution, both the EDR designer and you, the client, must work closely together to communicate your individual ideas and requirements. With this in mind, below you’ll find a list of topics (or the 6 D’s as EDR like to refer to them), to consider when deciding to move forward with EDR.
Answering these questions will not only help you determine what exactly it is you are looking to achieve, but also aid EDR and its designer in gathering the necessary creative brief for the project so that EDR can fully understand your specific goals – the result of which will be a solution that will not only match, but hopefully exceed your expectations.
1. DESCRIPTION
Is this a new project or a re-design of an existing brand? How many re-designs have you had previously if relevant?
2. DEFINITION
Who is your primary target audience?
This could be based on demographics such as age range, race, gender, employment level, social & economic conditions, education, income or geographic location.
3. DECISION
What impression would you like your business to create for customers who experience it?
What keywords best describe how you would like your business to be portrayed going forward? Trust, loyalty, dependability, traditional, corporate, professional, established, edgy, modern, high-tech, fun, creative etc...
4. DESIGN
Are there any specific elements you would like to see incorporated in your logo? Icons, symbols, imagery, characters etc...
Do you have a tag line or slogan for your business which needs to be included?
Do you have any colour preferences or existing brand colours which must be adhered to?
5. DISTRIBUTION
Where will the logo primarily be used and in which mediums? Printed materials, website, signage, vehicle, clothing (embroidery), merchandise, products etc...
Are there any production restrictions or considerations? Size, colour, format etc...
6. DELIVERABLES
Is there a time frame or specific deadline for project completion?
Please provide your project budget? Ballpark figures will suffice.
Will you require any other design services in addition to a logo? e.g. stationary, print marketing material (posters, flyers etc), website presence…
Is there anything else you'd like to add that EDR has not already covered? Email inquires to edr@consultant.com or use the EDR contact page.