How to Enhance Brand Visibility, 6 Best Ways to Build Customer Loyalty

Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on your way to engaging your audience and seeing progress in your success!

Be personal and authentic in your communication -

With social media at the forefront of our marketing and communications platform, it is imperative that you communicate on a personal level. People are more inclined to participate with your brand if they know there is a real live person behind the brand identity who cares about them. Newsletters are more appreciated if they're written from a personal perspective, addressing the individual with expert advice that can help the audience reach their goals.

Leverage your Network - your friends, colleagues and social network are your biggest asset. Ask for referrals and testimonials from people you know or have done great work for: as is tradition, we are more likely to purchase a product if our friends have had a great experience with it. Create a "Friend Referral Program" or provide other incentives -- like deals, discounts and rewards on your services -- when people say good things about your company. Doing this consistently will greatly expand your network reach to a genuinely interested audience.

Google rankings - As we all know, getting to the top of Google can be an expensive and time-consuming endeavor. Have no fear: there are lots of ways to build your search engine optimization rankings without blowing your budget. Our number one recommendation? Put your business on Google maps: this is a great way to get to the top of the list! Being consistently active on Twitter and Google Plus are fun, easy ways to increase your Google ranking, while adding shareable links to your Facebook, LinkedIn and Pinterest posts drive traffic to your website or blog.

Create your own TIPS - People like tips! A quick, fun list is a great way to provide useful information to your audience. If you want to kick it up a notch, create a video for them! Video is a great way to show the face behind the brand, creating an indelible personal connection. Photos are king - People love to share inspirational, sarcastic and funny photos. Join the trend by putting together some current text and quotes that appeal to your crowd and the type of people you think would appreciate it. This is a great way to access your fans' network without being "markety." People will see who created the image and share it via the original source (you), creating brand visibility and adding a few likes along the way. Plus, you'll probably make someone's day! Collaborate with the competition - Working with other like-minded business owners can help promote new ideas and products. Because your audience already exists on social media -- and so does theirs -- collaborating is a natural and friendly way to seek out social media users who are interested in learning more about the products or lifestyle you offer. Create contest giveaways - People love to win things! Especially if those things are highly valuable, unusual or difficult to acquire. Make sure what you're giving away is a conversation starter, something that people want to tell others about. Use Facebook ads to further promote your contest, as the ads employ a targeted tagging system to ensure you're reaching the right people. Knowledge is power - Know your audience and your competition. Follow the old corporate adage: don't try to be something for everyone, aim to be everything to someone. Before you jump in the deep end, learn to understand whom it is you're communicating to and what value your product or service can add to their lives. To do: create online polls using Survey Monkey, pay attention to Google Analytics and Facebook Insights, and most importantly, listen carefully to responses. Offer an incentive for participating, like a free coffee or a gift card. Speaking of listening, keep your ears open to what the competition is doing. Be bold and willing to stand out and strategize over the long-term! Partner with a charitable organization - Choose a cause you love and partner up with an organization whose mission is similar to yours. Get your staff and team out there helping out with a soup kitchen, throw an event and split the proceeds, or host an auction. You're already a good Samaritan, so why not share your social consciousness with others? This alone helps your brand stand out and become a valued part of your community. Capture information - Almost every message you put out there should come with a call to action. Add a newsletter sign-up form to your website, make a database of loyal clientele, and reach out to them on a regular basis. Offering incentives -- "Sign up to our newsletter and receive 10 tips to..." or "Share this contest for more chances to WIN.." -- is the strongest way to get your audience to participate, and it lets you find out what works for different segments of your market niche. Show them that you are grateful: a simple reward goes a long way.

Branding the Right Way

There is the saying that no man is an island onto himself. The same is true for business. Every business relies on their customers, and without them the business will fail. However, to few businesses, especially those starting up, bother to focus on customer input, service, and branding.

If you are interested in making people fall in love with what you sell and your brand of merchandise, then there are some things that you can focus on to make them come in droves. Lets begin!

The Most Obvious: Good Customer Service

It cannot be reiterated enough, but good customer service is paramount. So much of what makes a company known and reliable comes from word of mouth. If people speak about how you went above and beyond, then trust will grow, and people will fall in love. Going that extra mile involves first having numerous ways for customers to communicate their praise and grievances to you. Another thing you can do is to have a generous return policy. The trick is figuring out how to safeguard your business from people trying to rip you off while also being there for your customers. This may take some time to figure out what is best for your brand.

Relay A Clear Brand Image

Keep it smart, clear, and concise. When it comes to a logo, website, or anything else that represents the public face of your business or label, be clear. Creating something simple and clear will increase how many customers remember your brand, and turn to it when they are shopping around. In addition, paying a graphic designer to create something flashy and concise is an excellent way to have a very professional brand image.

Work on Content

If you have nothing worth selling, then no amount of customer service or brand imaging will help you. Do some market research, spruce up your brand product list, and be sure that what you are selling reflects the current needs.

Sell an Experience, Not a Product

When it comes to making customers fall in love with you, one of the most important mistakes people make is that they just try to sell the product. Instead, look at a company like Starbucks.

What they sell is mostly coffee, however what comes across is an experience. It is the decorated and calm interior. It is the Barista, the experience of ordering a specific drink, having your name called, and that first drink. By focusing on these moments, you can make customers love your brand and support it every time they look to buy.

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