
Here's The Simple Secret To Apple's Marketing Success
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry,...

4 tips for designing your website around your logo
Developing a new website (or revamping your old one) means facing a series of important decisions. What should your website look like?...


The Absolute Essentials of Memorable Logo Design
Branding is not complete without a logo. According to Paul Rand, creator of logos for IBM, ABC, UPS and others, “If, in the business of...


4 essential rules of effective logo design
A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and...


8 Things Entrepreneurial People Do Differently
Entrepreneurship goes beyond Elon Musk, Mark Zuckerberg, and Garrett Camp, and it embodies something bigger than Twitter and WhatsApp....


10 Ways Technology Could Change Aging In The Next 10 Years
Technology is changing everything, including how we will age and the quality of our senior years. Mobile devices, wearable gadgets, and...

On Finally Breaking Free From Paralyzing Perfectionism
The earliest evidence of my perfectionism can be found in my 4th grade journal. Each night, I would open it and begin composing my...

Live a Well-Rounded Life: How to Make Banishing Burnout a Non-Negotiable
Non-Negotiable: Banishing Burnout There's a moment in the unpleasant process of burning out when you wake up with the sense that you...


7 examples of web and logo redesign done right
Your company’s logo is its way of showing the world what you’re offering to sell or do. It creates recognition for your products and...

Build a stand-out brand by communicating with color
We’ve long been told that color influences our mental state. This science of color as a result, has been used by many marketers to...